Hi, I’m Emma.                        

Thanks for dropping by,

it’s nice to meet you!        

I’m an Austrian Creative, interested in everything Design, Art, Sports and Nature.

Take your time, lean back, scroll down to see some of my work - and get to know me a little bit!

Work

muuv

Just like so many other industries the farming and dairy industry is working hard to make their practice and work more sustainable and environmentally friendly. Unfortunately, this modern way of thinking is not very often reflected in their brand appearance and product branding. 

With this project I challenged myself to build a fictional dairy brand that reflects the change happening in the industry and makes it able to compete with its dairy-free alternatives. 
From the name, to the colors and the bottle, muuv has been given a modern and lively vibe, while still honoring the origin of the product.

The project included not just building a completely new brand but also a documentation of the brand values, brand image and design guidelines in form of a brand book.  

Fun Facts

I’ve never had a nickname but my roommate started calling me Orange recently. I still don’t know how I feel about it.

I aspire to own exactly three chickens one day and they will be called Cola, Fanta and Sprite.

I was 22 years old when I finally learned how to do a proper cartwheel (right now, I’m 24).

Illustrated Postercampaign

For this Christmas-market poster campaign, I created a set of stand-alone elements that can be used together or individually. It gives the design a lot of flexibility, so it works across everything from posters to promo materials while keeping a consistent vibe.

my favorite color

blue

my least favorite

pink

still undecided

red

While focusing on a poster campaign as the flagship of the new branding, the vibrant colors, bold typography and dynamic elements of the design can be applied to all matters of merchandise and promo material.

Hypomeeting

For my bachelor project, I designed a modern and dynamic event-branding for the 50th anniversary of an iconic track and field event in Austria. I wanted to move away from typical track and field meeting designs and create something fresh that really captured the energy of the event while honoring its history.